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Our Story

Learn our origin

Vineonline actually goes way back to last century. In the 1990's two wine-loving Kiwis came home from their OE with the crazy idea to start a mail-order wine company - so they did. And they called it New Zealand Wine Society, even though you didn’t need a secret handshake to join.

They put in the hard yards, becoming besties with renowned Kiwi and Aussie winemakers, getting great deals on tasty wine and offering Kiwis a new way to discover and learn about wine. The company grew to serving more than 80,000 customers who loved the fact that they could pick up the phone and have a natter with people that really knew about wine (and you still can!).

In the 2000's the new-fangled information superhighway made buying wine easier (even with a dial-up modem) and, when a smaller Waikato-based, online wine business called Vineonline went up for sale, New Zealand Wine Society bought it. This meant we could also deliver beer, cider and spirits as well as an even bigger range of wine and after a few years of the two companies working side by side in harmony, we merged the best of New Zealand Wine Society with Vineonline.

Today you get the best of both services in one. We’re tight with growers and winemakers, our range of wine, beer and spirits is huge and our delivery is slick. So you can shop knowing we’ll never stop striving to bring you the best drink-buying experience around.

Our People

Who are we?

Other online wine companies sell drinks, but no one knows and loves the industry like us.

Every time you contact us you have an expert helping you out. We know the drinks we sell, we know the people who made it and we know the best way to enjoy them. So whether you’re a wine-lover, a craft-beer connoisseur, or a maestro mixologist, we can recommend something new or help with food suggestions to make your favourite tipple even tastier.

Our dedicated buyer’s aim in life is to get you the best deals around. They keep an eye on the latest trends, knows where to source something special and rejects anything that isn’t worthy of your glass.

Our Partners

Names you'll love

Most wine stores carry the standard range of favourites. We do too, but we don’t stop there.

Incredible, Trophy-winning winemakers, like Jeremy McKenzie of Isabel Estate and Nick Badrice of Dorrien Estate, craft wines especially for us. You’ll see some of their labels in the supermarkets, but they save their very best for us.

We also have the names you know and love - like Squealing Pig, Penfolds, Roaring Meg, Cloudy Bay, Villa Maria, Garage Project, Parrotdog, Pal’s, Bombay Sapphire, Johnnie Walker and hundreds more...

And that means you’ll find your favourites and the best-quality drinks all in one place. Pretty great, right?

Our Difference

Personalise & learn

Unlike other drinks stores, Vineonline gives you the shopping experience you’re looking for.

If you simply like putting your own cases together and ordering what you want, when you want it, you can. Just shop online anytime that suits, 24/7.

If you’re not sure where to start or which is the right wine for the occasion, have a chat with one of our friendly wine experts. They’ll bend over backwards to help - metaphorically, that is.

If you’d like a cellar to envy, we can curate that for you too. Just let us know what you love and we’ll make sure you’re given the VIP treatment.

And if you love having wine delivered, but don’t have time to order, you’ll love our Wine Subscriptions. Just choose your subscription, sign up and we’ll keep the wine coming until you say when. We even let you know when your case is about to be sent so you can skip a delivery if it doesn’t suit.

Image Our Difference

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