Our Story

Vineonline actually goes way back to last century. In the 1990's two wine-loving Kiwis came home from their OE with the crazy idea to start a mail-order wine company - so they did. And they called it New Zealand Wine Society, even though you didn’t need a secret handshake to join. 

They put in the hard yards, becoming besties with renowned Kiwi and Aussie winemakers, getting great deals on tasty wine and offering Kiwis a new way to discover and learn about wine. The company grew to serving more than 80,000 customers who loved the fact that they could pick up the phone and have a natter with people that really knew about wine (and you still can!).

In the 2000's the new-fangled information superhighway made buying wine easier (even with a dial-up modem) and, when a smaller Waikato-based, online wine business called Vineonline went up for sale, New Zealand Wine Society bought it. This meant we could also deliver beer, cider and spirits as well as an even bigger range of wine and after a few years of the two companies working side by side in harmony, we merged the best of New Zealand Wine Society with Vineonline.

Today you get the best of both services in one. We’re tight with growers and winemakers, our range of wine, beer and spirits is huge and our delivery is slick. So you can shop knowing we’ll never stop striving to bring you the best drink-buying experience around.

Our People

Other online wine companies sell drinks, but no one knows and loves the industry like us. 

Everytime you contact us you have an expert helping you out. We know the drinks we sell, we know the people who made it and we know the best way to enjoy it. So whether you’re a wine-lover, a craft-beer connoisseur, or a maestro mixologist, we can recommend something new or help with food suggestions to make your favourite tipple even tastier.

Our dedicated buyer’s aim in life is to get you the best deals around. They keep an eye on the latest trends, knows where to source something special and rejects anything that isn’t worthy of your glass.

Our Partners


Most wine stores carry the standard range of favourites. We do too, but we don’t stop there.

Incredible, Trophy-winning winemakers, like Jeremy McKenzie of Isabel Estate and Nick Badrice of Dorrien Estate, craft wines especially for us. You’ll see some of their labels in the supermarkets, but they save their best for us.

We also have the names you know and love - like Squealing Pig, Penfolds, Roaring Meg, Cloudy Bay, Villa Maria, Garage Project, Parrotdog, Pal’s, Bombay Sapphire, Johnnie Walker and hundreds more...

And that means you’ll find your favourites and the best-quality drinks all in one place. Pretty great, right?

Our Difference

Unlike other drinks stores, Vineonline gives you the shopping experience you’re looking for.

If you simply like putting your own cases together and ordering what you want, when you want it, you can. Just shop online anytime that suits, 24/7.

If you’re not sure where to start or which is the right wine for the occasion, have a chat with one of our friendly wine experts. They’ll  bend over backwards to help - metaphorically, that is.

If you’d like a cellar to envy, we can curate that for you too. Just let us know what you love and we’ll make sure you’re given the VIP treatment.

And if you love having wine delivered, but don’t have time to order, you’ll love our Wine Subscriptions. Just choose your subscription, sign up and we’ll keep the wine coming until you say when. We even let you know when your case is about to be sent so you can skip a delivery if it doesn’t suit.

Ways To Shop

Online, delivered straight to your door

Order online, 24/7 and with the convenience of mixing and matching a minimum case of 6 bottles.

In partnership with NZ Couriers your wine will be delivered straight to your door- or your chosen 'Authority to leave'

Call in, someone will help you out

Call 0800 80 94 63 and one of our friendly customer service agents will help you with any questions you may have, there's someone available 9am-5pm Monday to Friday (someone will call back if they miss your call)

Text, email or call

Text 0272728056* or email info@vineonline.co.nz with any queries or questions. Our customer service agents will get back to you  during business hours.

Alternatively use livechat on our website.

*Normal text messaging rates apply

Have your own, personal wine guru

Give us a call on 0800 80 94 63 and we can set you up with a dedicated wine guru, they will get to know your tastes and  recommend wine perfectly tailored to you. You can schedule regular calls and call text them when the cellar's running low.

Enjoy the convenience of a subscription

Never be caught short again. Our expertly selected subscription wine plans will ensure you always have your favorite varieties on hand; automatically delivered to your door. Never locked in, cancel anytime. Call us on 0800 80 94 63 to find out more

Why shop with us

  • Home-Tasting Guarantee and free returns
  • Rapid delivery rest of NZ
  • $1 delivery fee on all orders over $200
  • A dedicated customer service team

  • Personalised, cross device shopping experience
  • You dictate how you would like to shop with us, complete flexibility
  • Mix & Match, you can make up your own case
  • Low minimum order quantity of 6 bottles (no minimum order for spirits and selected premium wines)

  • Massive range of wine, beer & spirits, a product for every budget
  • We have our own highly acclaimed in-house winemakers
  • We produce a host of exclusive award winning wines only available through us
  • We offer the best value wines in the country
  • Always striving to offer the sharpest pricing in market
  • Quality, all wines go through our expert tasting panel

“At the door 58 hours after placing the order online!”

Alan, TrustPilot

“A great company to deal with. Prompt delivery and all products are at bargain prices. Will continue to use this progressive company.”

Iain, TrustPilot

“Best service from any wine company in New Zealand.”

Patrick, TrustPilot

Please confirm your age

Are you over 18?